info@uctc.edu.bd 01707508080, 01707508081
01878432205
UNIVERSITY OF CREATIVE TECHNOLOGY CHITTAGONG , Chandgaon Police Station, 1084, Shah Amanat Bridge Connecting Road, Chittagong 4212

S M SHAHIDUL ALAM

Lecturer in Marketing

Currently serving as the lecturer of School of Business at University of Creative Technology, Chittagong. S M ShahidulAlam has over 4 years of professional experience in the field of Marketing. He has earned his Corporate Master of Business Administration (CMBA) degree from University Malaysia, Sarawak (UNIMAS).

Mr. Shahid Joined UCTC in Autumn 2017 and has been teaching Business (mostly marketing) courses. His primary areas of interest are education marketing, digital marketing, rural marketing, and entrepreneurship development. Besides teaching, he is also engaged in research, administrative and extracurricular activities.

Mr. Shahid is also currently the director of Student Affairs’ Division of UCTC.

Qualifications

Corporate Master of Business Administration (CMBA) degree from University Malaysia, Sarawak (UNIMAS)

Teaching expertise

. Principles of Marketing
. Brand Marketing
. Consumer Behavior
. Introduction to Business
. Service Marketing

Research Interests

. Rural Marketing
. Education Marketing
. Tourism Marketing
. Digital Marketing
. Brand Marketing

Research Projects and Awards

. The Analysis of Factors that Influence Undergraduate Students' Choice of a University: A Case of Bangladeshi Private Universities

Research Publications

. Evaluation of Destination Images among foreign Tourists: The Case of Sarawak

Skills

Business Planning 90%
Business Law 70%
Lecture Skill 100%