01707508080, 01707508081
UNIVERSITY OF CREATIVE TECHNOLOGY CHITTAGONG , Chandgaon Police Station, 1084, Shah Amanat Bridge Connecting Road, Chittagong 4212

Dr. Mohammad Arif

Senior Lecturer in MARKETING



Teaching expertise

Research Interests


Research Projects and Awards


Research Publications

● Arif M, Ismail HB. (2018). Factors influencing customers’ satisfaction for online marketing in Malaysia. International Journal of Business and Technopreneurship.
● Arif M, Kadir B. (2018). Halal Certification in the Context of Personal Care Products in Malaysia: Issues and Business Implications. Proceedings of the 1st International Conference of World Academy of Islamic Management (WAIM 2018). PP- 109. Kuala Lumpur.
● Omar CMC, Arif M. Prospects and Challenges of Budget Hotels in Malaysia. (2017). Proceedings of the 4th UniKL Business School Management & Entrepreneurship Conference 2017 on Youth Entrepreneurship (UBSMEC 2017). PP-78. Kuala Lumpur.
● Omar CMC, Arif M. Hospitality Industry in Malaysia: Prospects and Challenges. (2016). Proceedings of the 1st International Conference on Global Business, Entrepreneurship and Creative Industry (ICGBEC 2016). PP-213. Kuala Lumpur.

Conference Publications

Book Publications

Others Publications


Business Planning 90%
Business Law 70%
Lecture Skill 100%